Sweet Treats

‘Jus Like That’ hampers comprise gourmet chocolates, cookies, cakes, and sugar-free, gluten-free and vegan confections making for a tasty and healthy gift for all occasions, says founder Kaveri Utreja

 

What made you leave your cushy bank job to be a pastry chef?

My elder brother has a sweet tooth. His travels have exposed him to the world’s finest chocolates and desserts. He was aware of the lack of quality products in the Indian market. I tried to make those similar types of chocolates for his friends and him. They loved them. As my skills polished further, my brother suggested I quit my job and take up baking professionally. Perhaps, he saw potential in me as a pastry chef. It was a decision between choosing something risky and doing what you love or staying in a comfort zone. I didn’t want to have any regrets in life and so went ahead. It’s true that ‘magic happens outside of your comfort zone’.

In three years 'Jus Like That' has become a brand to reckon with…

Our love for chocolate gave birth to 'Jus Like That'. We started as a dessert artisans. We created desserts, which are rich in texture, high on taste, and also healthy. No amount of marketing can make someone fall in love with a taste. Food is to be experienced. You have to enjoy it. We grew with word of mouth. Today our clientele includes top celebrities and corporate houses. We recently won an award for ‘Emerging Chocolaterie of the Year’. This is testimony to the fact that if you’re passionate about your work, the world will fall in love with your creations. I bake for the world, just as a loved one would do for you.

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What’s the biggest USP of 'Jus Like That'?

We use the finest ingredients in our gourmet recipes. Sugarfree, gluten-free, and vegan confections, combined with elegant personalized packaging, makes JLT hampers a perfect gift for all occasions. That’s our biggest USP. Our products add value when someone purchases our hampers/ gifts.

What can people expect from 'Jus Like That' in the future?

People believe healthy desserts don’t taste good. We’ve busted that myth. The unlimited possibilities in the assortment of tastes, textures, and flavors of chocolates can be fascinating. Every month we add new products to our menu. We even get requests from clients to cater to them on a daily basis. Hopefully, we will expand our operations to other cities soon. However, what will continue to be at the heart of our operations is creating delicious desserts, which one can indulge in without the guilt of counting calories.